Strategic Storytelling - How to Create Compelling Email Campaigns
When creating an email campaign, storytelling is key to ensuring your message resonates with recipients. In fact, studies have shown that consumers remember emails with a story up to 22 times more than those without – and the reason is simple. Storytelling helps your audience connect with your brand and establishes trust. This is especially true when the story is about your products or services solving a problem.
To help you craft compelling and engaging stories for your next campaign, we’ve pulled together some tips to get you started. These tips cover the process of understanding your audiences, finding the right story, developing the message and finally, crafting the perfect call to action to drive engagement and ultimately, conversions.
Strategic Storytelling is the art of delivering insights to your team and stakeholders in a way that engages them, inspires them and binds them to your presentation. It involves digging past the litany of product features, historical facts and taglines to uncover a bigger narrative that your people can more fully admire, relate to and act upon.
Storytelling has become an essential tool for organizations who want to bring more meaning and clarity to their work, and to the broader issues they’re working to solve. As a strategy, it can help create the context in which a business can make sense of its own purpose and value in the world, and how it can effectively compete for people’s time, attention and money.
But, what is it?
Strategic storytelling is the practice of taking the principles that have made children’s books and movies successful, and applying them to the world of business and marketing. It’s a tool that can be used to attract and convert potential customers, develop new marketing strategies and even redefine the position of a business amongst its competitors.
It’s also a powerful method of communicating the impact and value of your company’s work to your employees, shareholders and customers. It can also be used to help you connect with your audience through presentations, whether they’re in- person or virtual.
For example, imagine you’re presenting to a team of investors who are reviewing your latest quarterly results. You could include a short story in the opening of your presentation, to set the stage and engage your audience. Then, you can use the rest of your time to present the numbers and data in a more logical, easy-to-understand format that’s still focused on the big picture and what it all means for your business.
Insight professionals have increased access to sophisticated data sources and the challenge of conveying those insights in a compelling way is ever-present. Strategic storytelling can help you avoid a dry, boring presentation by taking a consultative role in crafting your report narrative, and by ensuring that each insight delivers on its promise of growing your business opportunities.
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Rozli Yusoff is an online entrepreneur who started learning about making money online for 12 years.
It all started when he was in debt and that sparked the idea of him exploring ways to make money online.Although there are so many new online business models sprouting ever since he started learning his favourite way and go to business model is still affiliate marketing which involves learning real skills like advertsing creating copy,creating funnels and e-mail marketing.
Rozli Yusop
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